Logica Research hires Shruthi Venkatesh as director

Logica Research has added Shruthi Venkatesh as director to deepen its financial services and fintech research bench. The hire brings 12+ years of experience across qualitative and quantitative research, UX, brand and innovation work for clients in financial services, technology and consumer markets.

Why it matters: - Logica Research is adding senior talent as demand grows for custom research in financial services and fintech. - Shruthi Venkatesh’s background spans research, UX, brand and innovation, which can help clients translate customer insight into product, marketing and business decisions.

What happened: - Logica Research hired Shruthi Venkatesh as director in San Francisco. - Venkatesh brings more than 12 years of experience across qualitative research, quantitative research, UX, brand and innovation. - Her experience includes work with financial services, technology and consumer brands.

The details: - Venkatesh joins Logica Research from Big Village Insights, where she managed strategic research initiatives for clients including Airbnb, Adobe, Fidelity and Upstart. - Her work at Big Village combined qualitative and quantitative methods to help clients answer complex business questions and make decisions about products, brands and customers. - Before that, Venkatesh was a UX Researcher at Meta. - At Meta, she conducted research across Facebook, Instagram, WhatsApp and Messenger that informed product and design decisions. - Venkatesh began her career at Kantar in India, working in Mumbai and Bengaluru on brand, innovation and UX research for global clients. - She later moved to the U.S. and continued at Kantar in San Francisco. - At Logica Research, Venkatesh will support custom research across brand, products, marketing and customer experience for clients in the firm’s financial services and fintech practice.

Between the lines: - Logica Research is signaling that it wants more depth in applied research that can connect customer behavior to commercial strategy. - The hire also reinforces the firm’s focus on financial services, a category where research needs often span branding, product development and customer experience. - CEO and Founder Lilah Raynor said Venkatesh combines curiosity, research expertise and business thinking, and can help teams uncover unexpected findings and turn them into direction. - Venkatesh said she was drawn to Logica because of its focus on business questions and its close client relationships.

What’s next: - Venkatesh will work with Logica clients across financial services and fintech on custom research projects. - Logica Research will continue supporting brokerage and asset management firms, banks, wealth managers, payments companies and fintech firms with brand, marketing, pricing, product and customer experience research. - The firm also continues its thought leadership and PR research work, including the proprietary Future of Money Study. - Logica Research says insights from its studies have been featured in The New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.

The bottom line: - Logica Research is expanding its senior research team with a hire designed to strengthen client work at the intersection of finance, technology and customer insight.